Objective

To work on projects that consistently challenge me to further my craft, innovate, change perceptions, bring hope, and do good.

Employment Timeline

Experience Design Consultant (June 2005 – Current)

• Lead the definition and design of strategic business initiatives for startups (ie. Fast Company, Major League Gaming) to Fortune 500 companies (ie. CBS, Johnson & Johnson).
• Responsible for competitive analysis, usability audits, feature positioning and specification, creative direction, information architecture, and rollout plans.

Amai Tea & Bake House. New York, NY. (June 2005 – July 2009)
Co-Founder and Creative Director

• Built an award-winning wholesale and retail bakery in Manhattan with 15 employees. Responsible for all creative aspects of the company.

TripTie, Inc. New York, NY. (June 2005 – January 2007)
Founder and President

• Led an agile team of software engineers, designers and marketers through the entire product development lifecycle of a travel web application.

Time Inc.. New York, NY. (December 2003 – June 2005)
Senior Interaction Designer

• Developed applications, editorial and marketing strategies, and interaction concepts to showcase and promote Time Inc. magazine content.

Pfizer Pharmaceuticals. New York, NY. (August 2003 – December 2003)
Usability Specialist

• Created customer profiles, test plans, research scripts and detailed reports, which outlined actionable design recommendations for a healthcare software application.

NextLeft, Inc. San Diego, CA. (June 1999 – February 2002)
Information Architect

• Outlined information flow, navigation structure, and interaction concepts for websites and web applications.

Education

Master of Human-Computer Interaction (August 2003)
Carnegie Mellon University, School of Computer Science. Pittsburgh, PA.

Projects included designing General Motors in-car and out-of-car navigation systems, autonomous robot-mining monitoring interface, Wachovia call-center ethnography, and Palm user-interface redesign.

Bachelor of Arts, Computing in the Arts (March 2001)
University of California, San Diego, School of Visual Arts. San Diego, CA.

Curriculum included courses in Computer Science, Computer Graphics, Data Visualization, and Electronics. Minor in Cognitive Science with emphasis in Human-Computer Interaction.

Qualifications and Skills

Strategy. Empathizing with users, modeling their needs, and aligning those needs to business objectives and technical specifications in order to formulate and execute sound recommendations for product development.

User Experience. Utilizing human-computer interaction methodologies in order to create innovative and user-centered products.

• Rapid prototyping / Iterative design
• Usability testing
• Contextual design
• Cultural & Workflow modeling
• Personas
• Heuristic evaluation
• Think alouds

Design. Incorporating trans-media design principles in order to brand and market ideas, people, products, and companies.

• Branding
• Graphic design
• Video and sound production
• Storytelling / Narrative
• Game design

Management. Mentoring employees, providing creative direction, and creating and implementing processes to streamline workflow and efficiency.

Development. Programming in PHP, Ruby on Rails, Javascript, HTML, C++, OpenGL, and Visual Basic in order to rapidly prototype, user test, and implement user-centered interfaces.

Projects

Year	Client	Project	Role
2009	Time Out	North American Websites Redesign	Experience Design, Strategy, IA
2009	Johnson & Johnson	Depuy International	Experience Design, Strategy, IA
2009	Toyota	Car Configurator	Graphic Design
2009	Major League Gaming	GameBattles Website Redesign	Experience Design, Strategy, IA, Creative Direction
2008	Major League Gaming	Websites Audit	Usability Audit, Strategy, IA
2008	BBH	Black Book	Experience Design, Strategy, IA
2008	Honey Magazine	Website	Experience Design, Strategy, IA
2008	MediaCatalyst	Website Redesign	Experience Design, Strategy, IA
2008	CityRealty	Website Redesign	Usability Audit, Strategy, IA
2007	Amai Tea & Bake House	Manhattan Store	Retail Store Design, Construction
2007	CBS	Radio 2.0 Platform	Experience Design, Strategy, IA
2007	CBS	Radio Portal	Experience Design, Strategy, IA
2007	Fast Company	Website Redesign	Experience Design, Strategy, IA
2007	Inc.	Inc. 5000 BizNet	Experience Design, Strategy, IA
2006	TripTie, Inc.	TripTie Application	Experience Design, Strategy, IA, Branding, Graphic Design, Marketing, Development
2006	Amai Tea & Bake House	Website	Experience Design, Strategy, IA, Graphic Design, Development, Ecommerce
2006	Amai Tea & Bake House	Product Packaging	Packaging Design, Photography
2006	Amai Tea & Bake House	Branding	Branding, Graphic Design
2006	People Magazine / Time Inc.	Celebrity Database	Experience Design, Strategy, IA
2005	Real Simple / Time Inc.	Website Redesign	Experience Design, Strategy, IA
2005	InStyle / Time Inc.	Website Redesign	Experience Design, Strategy, IA
2005	Entertainment Weekly / Time Inc.	Website Redesign	Experience Design, Strategy, IA
2005	America Online	Move to Web Initiative	Experience Design, Strategy, IA
2005	America Online	Home Channel and Design Assistant Application	Experience Design, Strategy, IA
2005	Beechstreet	Website Redesign	Experience Design, Strategy, IA, Graphic Design, Development
2004	Parenting Magazine / Time Inc.	Parenting Pregnancy Planner Application	Experience Design, Strategy, IA
2004	Pfizer Pharmaceuticals	Stork Application	Contextual Design, Usability Testing
2003	General Motors (CMU)	Personal Navigation	Contextual Design, Rapid Prototyping, Usability Testing
2002	Fox Sports	Website Redesign	Usability Testing, Experience Design, IA
2002	Harley-Davidson	Website Redesign	Experience Design, IA
2002	Nestle	Purina Website	Experience Design, IA
2002	Cafesoft	Website Redesign	Experience Design, Strategy, IA, Graphic Design, Development
2002	Cafesoft	CAMS	Branding
2001	Ziff-Davis	Extremetech	Experience Design, IA
2001	Ziff-Davis	Expedia Travels	Experience Design, IA
2001	Ziff-Davis	Yahoo! Life	Experience Design, IA
2001	Wynn Resorts	Wynn Hotel	Experience Design, IA
2001	Restoration Hardware	Site Redesign	Experience Design, IA
2000	Gateway	Connected Home	Experience Design, IA
1999	Hewlett Packard	Eliptica Website	Front-end Development